Google launches Gemini Omni 1.2 Flash with longer, cheaper video generation
What happened
Google announced the general availability of Gemini Omni 1.2 Flash, an update to its generative‑AI video model. The new version supports native creation of clips up to 15 seconds, an increase from the previous 10‑second limit, and allows users to specify duration in one‑second increments. It also introduces multi‑turn conversational editing, letting creators adjust background, lighting, aspect ratio or product details without regenerating the whole clip.
The upgrade brings a 30 percent reduction in cost, pricing the service at $0.07 per second for 720p video. In addition to lower pricing, the model improves reference adherence, keeping characters, garments, branding colors and props consistent across frames and camera angles. Users can combine images, short motion references and audio cues, and the model will maintain those details throughout the clip, enabling virtual try‑on sequences, catalog spins and branded ads with stable visual identity.
Google is making Gemini Omni 1.2 Flash available through the Gemini API, Google Cloud, Google Vids, and Gemini for Business. The rollout includes enterprise‑grade infrastructure, provisioned throughput and an imperceptible SynthID watermark on outputs. Developers can prototype in AI Studio, while marketers can generate 15‑second videos directly in Google Ads or Google Workspace without extra cost.
Why it matters
For businesses in Rwanda and the wider East African region, the ability to produce short, high‑quality videos at a lower price can reduce the barrier to entry for digital marketing and e‑commerce. Small retailers, tourism operators and educational providers often rely on visual content to reach customers online, but limited budgets and technical expertise have constrained their use of video. A model that offers faster iteration through conversational edits means teams can experiment with multiple ad variants quickly, adapting messaging for different local languages or cultural contexts without hiring external video producers.
The longer clip length and stronger consistency also open possibilities for product demonstrations, virtual try‑ons and instructional videos that were previously too costly to generate at scale. As more Rwandan startups adopt cloud services, integrating Gemini Omni 1.2 Flash via the API could streamline content pipelines, allowing developers to embed video creation directly into apps or platforms. This may accelerate the growth of locally produced digital media, improve brand visibility and help businesses compete with larger regional players.
Key takeaways
- Gemini Omni 1.2 Flash now creates up to 15‑second AI videos at a 30% lower cost.
- Multi‑turn conversational editing lets users refine clips without full regeneration.
- The model is generally available through Google Cloud, API and consumer Google apps.
AI-assisted summary published by the Diolichat Team. See our editorial policy. Spotted a mistake? Email info@diolichat.co.rw.